A question I often get asked is how often should I be sending out email campaigns? Should I send them daily, weekly, monthly, quarterly, when there?s a full moon!? We all know that emails are a great way of staying in touch with your customers, keeping them informed and ensuring that your business is at the forefront of their minds when they are ready to buy, but if you keep popping up in their inbox then you will start to irritate.
From email marketing research, we know that over 70% of people who unsubscribe from emails do so because of receiving ?too many emails.? As a business owner, I know it can be tempting to keep sending out information, offers etc because we know that sales is a numbers game. The more you contact, the more you eventually
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Source: http://www.thmg.com/email-marketing/email-marketing-frequency/
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