2012 was disordered, 2013 may well be too

By Ken Y-N ( December 7, 2012 at 01:27) ? Filed under Polls, Rankings, Society

Macromill Research recently conducted a ranking survey into 2012 trends.

Demographics

Between the 1st and 3rd of December 2012 exactly 1,000 members of the Macromill monitor group completed a private internet-based questionnaire. The sample was 50:50 male and female, and exactly 20% in each of their twenties, thirties, forties, fifties, and sixties.

I find the votes for Kyary Pamyu Pamyu and Momoiro Clover Z rather surprising, as I thought they both would have a very narrow demographic of fan. Talking of fans, I remember seeing an interview with some of their fans. One of the group?s signature moves is stage diving, so the fans have a very particular way of linking arms for catching them that ensures no-one either accidentally (or deliberately) cops a feel.

Here?s a video of Ms Pamyu, which is also rather disordered?

Research results

Q1: How would you sum up the state of the world in 2012 in a single kanji character? (Sample size=1,000)

Rank	Kanji	Meaning	Votes
1	?	Disorder	122
2	?	Astray, lost	64
3	?	Unusual, change	38
4	?	Bonds	33
5=	?	Endure, put up with	19
5=	?	Suffer	19
7	?	Mixed, confused	17
8	?	Falsehood	16
9=	?	Motion	14
9=	?	Angry	14
9=	?	New	14
12=	?	Negative, non-	13
12=	?	Darkness	13
12=	?	Get rid of, usually followed by ?nuclear power?	13
15=	?	Restore	11
15=	?	Endure	11
15=	?	Clamour	11
18=	?	Perplexed	10
18=	?	Politics	10
18=	?	Stagnation	10

Q2: Who do you think were the hit people, groups or teams of 2012? Select up to five. (Sample size=1,000, multiple answer)

Rank	?	Votes
1	Kyary Pamyu Pamyu	394
2	Sugi chan, comedian	378
3	Momoiro Clover Z, musical group	301
4	Nadeshiko Japan, female national football team	253
5	Rola, airhead	207
6	Rui Kurihara, fashion model	193
7	Yu Darvish, baseball player	166
8	Golden Bomber, visual kei group	164
9	Ayame Goriki, actress	157
10	Shinji Kagawa, Manchester United footballer	139
11	AKB48	131
12	Emi Takei, actress	110
13	Kei Nishikori, tennis player	92
14	Tori Matsuzaka, actor	91
15=	Male national football team	82
15=	Matsuko Deluxe, crossdresser	82
17	COWCOW, comedy duo	80
18	Ichiro Suzuki, baseball player	66
19=	Homare Sawa, Nadeshiko Japan captain	41
19=	Kazuyoshi Miura, King Kazu, footballer	41

Q3: What do you think were the hit products or services in 2012? Select up to five. (Sample size=1,000, multiple answer)

Q4: How would you sum up how you think 2013 will turn out in a single kanji character? (Sample size=1,000)

Rank	Kanji	Meaning	Votes
1	?	Disorder	58
2	?	Unusual, change	47
3	?	New	38
4	?	Mixed, confused	33
5	?	Progress	30
6	?	Reformation	28
7	?	Bright	23
8=	?	Hope	20
8=	?	Happiness	20
8=	?	Restore	20
11=	?	Motion	19
11=	?	Music, ease	19
11=	?	Astray, lost	19
14	?	Aspire	18
15	?	Rise up	17
16	?	Endure, put up with	16
17	?	Darkness	15
18	?	Harmony, peace	13
19	?	Dance	12
20	?	Violent	11

Read more on: 2012,kanji,macromill research

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Source: http://feedproxy.google.com/~r/WhatJapanThinks/~3/j8ohAccz_yg/

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